Work in progress: the structure is done, the final copy comes from marketing. Until then the page is noindex and stays out of the sitemap.
Google Ads promotion, explained in cost-per-client terms
This page explains what promoting on Google actually means: which campaign types exist, when each is worth it, and what budget is realistic for your niche.
Campaign types and when each is worth it
Search for existing demand, Shopping for stores, Performance Max for reach, Display and YouTube for awareness. The choice depends on how aware your audience already is of the problem you solve.
How to choose a budget
A realistic budget is calculated backwards: from the value of a client, through the landing page conversion rate, down to the cost per click in your niche. If the numbers don't add up, we tell you before, not after.
How the collaboration runs
Objective
We define what "it worked" means in numbers.
Channel selection
We pick the campaign types that match the intent.
Launch
Setup, conversions and the first creative tests.
Optimization
Monthly budget shifts toward what brings clients.
What a promotion campaign costs
One campaign
- One objective, one channel
- Conversion setup
- Monthly report
Channel mix
- Search + PMax/Display
- Creatives included
- Weekly optimization
Full funnel
- Ads + landing + measurement
- Continuous testing
- Reporting on demand
The ad budget is separate from the management fee and is paid directly by you to Google.
Frequently asked questions
How is this different from the Google Ads agency page?
That page explains how we work as an agency; this one explains the mechanics of promotion itself — campaign types, budgets and measurement.
Can I advertise without a website?
You can, using native forms or call-only ads, but results are almost always weaker than with a dedicated landing page.
What happens if I stop the campaign?
Paid traffic stops immediately. That's why we recommend building an organic base in parallel — see the SEO page.
Want to see what's possible for your brand?
A free 30-minute audit. We look at what you have now and tell you concretely what's worth changing this month.